About Sova Nova
Sova Nova works for organizations who need both structure and a deeper understanding of people.
We believe meaningful products, services and missions deserve better chances to reach people. Not through manipulation, pressure or endless noise, but through thoughtful strategy, better choices and practical structures that can be sustained.
We work at the point where marketing, communication, technology and human decision-making meet. For us, good marketing is not only about visibility. It is about understanding why people pay attention, what builds trust, what makes action easier and what helps relationships continue over time.
We are most useful when the answer is not obvious: when there are many moving parts, limited resources, different audiences and a need to understand what is really holding progress back.
Our approach is based on looking for patterns, bottlenecks and hidden opportunities. We use research, analytics, behavioural insight and examples from other fields to find practical ways forward.
Sova Nova helps organizations think more clearly, make better choices and turn useful ideas into working structures.
Katja has been working in marketing, communication and digital development for more than 20 years, including over 10 years inside the nonprofit sector.
Her experience includes strategic marketing, fundraising, CRM-connected engagement systems, digital campaigns, supporter and customer journeys, e-commerce, website development and coordination of digital projects.
Over time, her work moved beyond marketing as a set of channels. She became increasingly focused on how whole systems work: how people make decisions, how trust develops, how teams use their resources and how good ideas become working processes.
Katja is especially interested in behavioural and cognitive psychology, audience insight, supporter and customer relationships, and the search for leverage points that can make a real difference without adding unnecessary pressure to a team.
Her role is often to step into a situation, understand how the pieces connect, identify what is slowing progress and help build a more practical way forward.
She does not see marketing as a way to push people into decisions they do not need. She sees it as a way to help valuable work become visible, understandable and easier to act on.
A first conversation can help identify where your efforts are stuck and what might be worth changing.
